Product Overview – Flexible HDMI for Mobile

Features
1. Highly flexible round cable for easy on the go convenience
2. HDMI Type A-C (cameras) and A-D (most tablets/smartphones) in black
3. HDMI type A-A in white (iPad accessory)
3. All in one standard length, 1.5 meter

Great Value – Retailer guests should find the 3M product has a more flexible
offering at a similar price to competitive standard offerings.
Organization – Packaging can be re-used to store/carry cable in travel bag.

Product Overview – Standard HDMI
　

Features
1. HDMI 1.4 high speed with ethernet capability on round cable
2. Color code rings included
3. 2 standard lengths (1 and 2 meter)
4. Offered in single, 2 pack or 3 pack packaging
　

Great Value – Retailer guests should find the 3M product has slightly longer
lengths and other features for the same or less price than competition.
Multi-packs offer increased value through reduced average unit cost to consumer.
Organization – Color code rings included.

Innovation Summary
1. Flat format HDMI cables have some inherent advantages,
     but are limited in routing.
2. 3M is able to utilize its award winning new cable technology
    to overcome this hurdle, by allowing for folding of the cable
    without electrical performance degradation.
3. The 3M Innovation will speak to those consumers interested
     in cable construction and performance, as well as to
     consumers interested in cord management.

3M HDMI Focus
3M HDMI offerings will all have similar focus with different execution
1. Great Value – 3M will offer features and performance at a price that
     makes the consumer feel good about their purchase.
     (Only offer latest specification 1.4 (high speed plus ethernet) at competitive prices.
     (Add features that differentiate for the money, such as technology and/or organization.)
2. Organization – 3M will enhance the customer’s experience with
    unique to the market identification and organization solutions.
    (Tie in with 3M Command™ power brand for increased consumer awareness
     and retailer add on sales.)